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Messages sent to a group of recipients, often used to promote a company or organization or to engage with customers.
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A series of related messages sent by a company or organization to its customers, often aimed at promoting the brand, gathering feedback, or generating engagement through surveys, polls, contests, and others.
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A word of up to 16 alphanumeric characters that a user texts to a short code or long code to opt in to a campaign.
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The 10-digit phone number (10DLC) is used to send text messages from businesses or organizations to recipients.
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An additional security layer requiring users to verify their identity through multiple verification methods beyond just a password.
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Users who have not been migrated to Upland Credential Manager (UCM) and continue to use the standard Waterfall sign in process.
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The process through which mobile users provide explicit consent to receive text messages from a company or organization.
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Another term for short or long codes. Waterfall supports both short codes and long codes, also referred to as originator codes, to send text messages.
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Waterfall reports measure the success of your messaging campaigns, with end-to-end tracking of your subscribers' actions, including responses to text messages, click-through rates, and other interactions with your app or website.
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This 5- or 6-digit number is used to send text messages from businesses or organizations to many recipients.
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An authentication process that allows users to access multiple applications with a single login, simplifying the login process and enhancing security.
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A subgroup of user profiles in a subscriber list, created based on specific data stored in profile fields.
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An individual who has opted in to receive text messages from a company or organization’s campaign.
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A subscriber list includes user profiles with common interests or attributes, such as subscribing to the same campaign, buying similar products, or living in the same area.
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An authentication process where a third-party service or provider verifies a user’s identity, typically through mechanisms like Single Sign-On (SSO) or Multi-Factor Authentication (MFA).
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A type of broadcast in which the delivery rate of messages is controlled and limited to a specified number of deliveries per minute.
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A single sign-on (SSO) solution provided by Upland Software that allows users to authenticate to Waterfall and other Upland products.
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The Waterfall Inbox displays all your incoming messages from subscribers.